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It’s probably the most stunning place on earth (at the very least in our opinion). However to achieve new heights, the Caribbean must leverage extra than simply its pure surroundings and concentrate on a mix of strategic partnerships, innovation and sustainability to stay aggressive towards prime locations around the globe.
That was the message from Caribbean Tourism Group Secretary Basic Dona Regis-Prosper this week on the current Virgin Islands Tourism Summit on Peter Island within the BVI.
“At this crucial juncture, whereas our pure magnificence is plain, we should not for one minute consider that it’s sufficient to safe the way forward for the Caribbean,” she stated.
Accordingly, the CTO is planning a brand new push this 12 months specializing in 5 pillars: advocacy, market intelligence, market competitiveness, folks growth and sustainable and “regenerative tourism.”
“These pillars characterize a collective imaginative and prescient for a resilient and sustainable tourism sector,” she stated.
So what are the largest tendencies proper now in Caribbean tourism, in line with Regis-Prosper?
Well being and security, together with sustainability, expertise and experiential journey.
Sustainability particularly is a fast-growing issue, with some 80 p.c of vacationers saying they’re keen to pay extra for sustainable choices, in line with the SG.
“We’ve got the chance to form tourism that advantages not solely our native economies but in addition our environments and our native communities,” she stated.
She challenged stakeholders to embrace partnerships, innovation, and sustainability to make sure that the Caribbean stays “the world’s most fascinating and accountable tourism vacation spot.”
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