Basseterre, St. Kitts (June 06, 2025) — Essentially the most vital cultural occasion in St. Kitts and Nevis reached new worldwide heights final night time with the extremely anticipated media launch of the St. Kitts-Nevis Nationwide Carnival, recognized domestically as Sugar Mas, in New York Metropolis on June 4th, 2025 at Jasmine’s Caribbean Delicacies. This vibrant occasion marked a monumental second in St. Kitts’ ongoing efforts to increase its cultural footprint globally, additional cementing the vacation spot’s presence on the Caribbean Tourism Group’s (CTO) Caribbean Week.
The media launch was a collaborative enterprise between the St. Kitts Tourism Authority and the St. Kitts-Nevis Nationwide Carnival Committee. It was an amazing success, drawing influential journey writers, journey brokers, and social media influencers, all wanting to expertise the magic of St. Kitts and Nevis’ iconic pageant. The occasion supplied a firsthand look into the wealthy tradition of the islands, providing visitors a style of the festive power that makes Sugar Mas one of many Caribbean’s most anticipated celebrations.
Friends have been handled to an immersive cultural expertise, with the mesmerizing performances of masqueraders in conventional carnival apparel, the intoxicating rhythms of Caribbean music, and the irresistible flavors of Caribbean-infused culinary delights. Attendees additionally loved signature cocktails and had the distinctive alternative to discover St. Kitts by way of a fascinating show of the island’s vibrant historical past and tradition. The night culminated with an unique first have a look at the Sugar Mas Calendar of Occasions, giving attendees a preview of the spectacular celebrations to come back this carnival season.
Constructing on the success of final 12 months’s customer arrivals, which noticed a notable improve in worldwide journey to the islands, the media launch is a part of St. Kitts and Nevis’ strategic focus to proceed rising customer numbers in 2025 and past. By showcasing the unparalleled attract of Sugar Mas to the worldwide neighborhood, the nationwide carnival committee and the tourism authority are decided to additional elevate the vacation spot’s international profile, with the intention of increasing on final 12 months’s success and welcoming much more guests to expertise the magic of St. Kitts.
Minister of Tourism, Hon. Marsha T. Henderson, remarked:
“St. Kitts and Nevis’ Sugar Mas Carnival is the heartbeat of our tradition, a celebration that brings collectively the most effective of our music, arts, delicacies, and neighborhood spirit. By sharing the essence of Sugar Mas with the world, we invite our international household to expertise the magic of St. Kitts. We’re excited to host guests from throughout the globe this season and present them why our Carnival is in contrast to another within the Caribbean. We’re constructing on the momentum of final 12 months’s improve in customer arrivals and are centered on rising our tourism numbers additional with each passing 12 months.”
Minister of Tradition, Hon. Samal Duggins, shared:
“The launch in New York Metropolis is a testomony to the rising international recognition of Sugar Mas as one of many premier carnival celebrations within the Caribbean. We’re thrilled to carry this expertise to worldwide audiences, showcasing not solely the enjoyment of our pageant but additionally the welcoming spirit of our folks. This marks the start of a season that may undoubtedly be remembered for years to come back, and we’re assured that it’s going to contribute to our ongoing efforts to spice up tourism and produce much more guests to our shores.”
The St. Kitts-Nevis Nationwide Carnival guarantees to be a season of unforgettable moments, with thrilling occasions scheduled all through the pageant. Sugar Mas 2025 will showcase the most effective of St. Kitts’ cultural traditions, providing locals and guests alike the chance to participate in one of many Caribbean’s most exhilarating and colourful celebrations.
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