As a part of the Caribbean Tourism Group’s (CTO) Caribbean Week in New York, the St. Kitts Tourism Authority (SKTA) and the St. Kitts and Nevis Nationwide Carnival Committee (SKNNCC) will collaborate for the primary time in historical past, to welcome worldwide media and influencers to a night of vibrant Kittitian tradition as pleasure continues to construct for what would be the largest, most enjoyable and economically profitable Sugar Mas within the Federation’s 54 years of internet hosting its Nationwide Carnival. This occasion will happen on June 4, 2025, at Jasmine’s Caribbean Delicacies, situated in Occasions Sq., New York.
Together with officers from the SKTA administration staff, St Kitts Authorities officers, and the SKNNCC, the standard masquerades and fashions in carnival costumes will function all through the night’s actions to offer a visible showcase of Caribbean tradition.
The media and influencers shall be handled to a cocktail reception and dinner designed to focus on and elevate the cultural range of St. Kitts. The SKTA staff will have interaction in networking and significant conversations in an effort to construct sturdy and useful business connections. This setting will provide influencers and media representatives an atmosphere to interact with the vacation spot, collect content material, and amplify protection throughout their platforms.
The run-of-show has been developed to make sure a stability of structured shows with casual engagement. This system permits St. Kitts executives to share key data with attendees in a conversational format, whereas additionally offering ample time for networking and informal interactions.
The SKNNCC will use this chance to launch its official Sugar Mas 54 occasion calendar, that includes virtually 50 occasions, to worldwide journey media and also will launch the calendar to carnival lovers by way of its social media platforms on the identical date – June 4, a file 6 months earlier than the official begin of Sugar Mas 54. This early launch will give carnival lovers worldwide the chance to plan properly upfront to hitch us in St Kitts and Nevis to rejoice what’s deemed because the quickest rising Carnival within the Caribbean. Planning for Sugar Mas is properly underway. The Miss St Kitts-Nevis Queen Pageant contestants have been chosen and shall be launched throughout the St Kitts Music Competition’s weekend of actions. Sugar Mas 54 shall be held from December 12, 2025, to January 2, 2026, with the slogan “SWEET TO THE CORE…SUGAR MAS 54”.
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