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Basseterre, St. Kitts (3 October 2025) — The St. Kitts Tourism Authority in collaboration with the Nevis Tourism Authority, proudly launched the We Limin Diaspora Marketing campaign in New York Metropolis, with the help of The Consulate of St. Kitts and Nevis and native diaspora teams within the area.
The marketing campaign was formally launched throughout two signature occasions: the forty second Independence Gala on Friday, September 26, and a church reception following a service on Sunday, September 28, 2025. Each gatherings introduced collectively nationals, mates of St. Kitts and Nevis, and key companions to have a good time nationwide satisfaction and to reaffirm the significance of diaspora engagement in shaping the way forward for the Federation’s tourism sector.
Highlights of the launch included:
Remarks by the Honourable Marsha Henderson, Minister of Tourism, displays by Mrs. Melnecia Marshall, Deputy CEO of the St. Kitts Tourism Authority, and Mr. Pheon Jones, Director of Gross sales and Advertising of the Nevis Tourism Authority, outlining the targets of the We Limin marketing campaign and alternatives for diaspora involvement. Ilana Warner carried out a quick monologue depicting the islands’ wealthy tradition with a nostalgic really feel.
A modelling showcase hosted by Midwest Gross sales Consultant, Chimarie Morillo, featured designs by celebrated St. Kitts and Nevis expertise: Judith Rawlins-Paul, Caribelle Batik, and Kerese Elliott.
Registered individuals on the occasions had the prospect to win an array of thrilling prizes, together with two round-trip JetBlue tickets, a three-night keep at Mount Nevis Lodge, and comfort prizes generously sponsored by Previous Highway Rum and Clifton Estates.
A significant spotlight of the launch was the revealing of the Jet Dwelling Problem,which can run from October 13 to November 30, 2025. This thrilling initiative invitations members of the diaspora to “jet house” for the vacations, encouraging them to deliver household and mates to reconnect with their island roots whereas contributing to the vibrancy of the Federation’s tourism business.
“The We Limin Marketing campaign is not only about journey—it’s about strengthening bonds, celebrating tradition, and positioning our diaspora as true ambassadors for St.Kitts and Nevis. Our nationals overseas are an integral a part of the St. Kitts and Nevis story, and thru this initiative, we’re calling on them to reconnect with their roots whereas sharing the wonder and authenticity of our islands with the world. This marketing campaign aligns with our Sustainable Island State agenda, which locations folks and tradition on the middle of growth,” stated Minister Henderson.
Mr. Pheon Jones, Director of Gross sales and Advertising of the Nevis Tourism Authority, additional emphasised the collaborative method: “The collaboration between each islands for the launch of the marketing campaign underscores a deeper technique to diversify our advertising and marketing efforts. It’s a name to motion for our diaspora, inviting them to contribute to financial growth and lengthen the advertising and marketing attain.”
The We Limin Diaspora Marketing campaign underscores the Authorities’s ongoing dedication to creating significant connections with nationals overseas, whereas additionally diversifying its advertising and marketing technique to spice up visitation throughout key journey durations.
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